10 minute. Just one ingredient. Discover the rich, nutty taste and slightly chewy texture of the original boil-in-bag quick-cooking brown rice. Success Brown Rice offers similar nutritional benefits of long cooking brown rice but is ready in one-fourth of the time. No measure, no mess. Guaranteed to always cook right! Cooks in 10 minutes. Taste you love. Quality you deserve. Convenience you need. Recycle box + bag (Store drop-off). We are committed to respecting the environment through sustainable business practices. Take part in conservation efforts by recycling Success boxes curbside and bags via store drop-off. Sustainable Forestry Initiative: Certified sourcing. www.sfiprogram.org.