Enriched presifted. Naturally nutritious. Unbleached forever! A Message from the President: My family has milled Heckers Unbleached All Purpose Flour for over three generations. We start with the best grain available. Then let it whiten naturally - no chemicals, no bleaching agents, and no Bromate. Our special blend of premium wheat has more protein than the other leading brands, and that means more bounce in the oven and better texture. Since 1843, Heckers has simply been the best. Heckers Flour Facts: Heckers is perfect for bread machines because of its higher Gluten (protein) content. Since bread machines vary, we suggest you use the recipes packed with your machine and uses only Heckers Flour. Heckers is an all purpose flour that can be used in any recipe calling for all purpose flour.